Joseph D. Rich, O.D.
NPI 1952666919ActiveIndividual· Optometrist· Columbia, MO
Optometrist (O.D.) with Columbia Family Focus Eyecare LLC and 1 other group, practicing in Columbia, Missouri. In 2024 Medicare paid $24,350 for 204 patients, and Part D covered 147 of their prescriptions, 62% of them generic. Alcon Vision LLC was the largest of 8 companies reporting payments in 2025, $2,157 in all, mostly speaking and faculty fees.
Overview
| NPI | 1952666919 |
|---|---|
| Status | Active |
| Entity type | Individual |
| Credential | O.D. |
| Sole proprietor | No |
| NPI issued | Jul 5, 2012 |
| Last updated in NPPES | Jan 7, 2026 |
| Certified by provider | Jan 7, 2026 |
Specialties and licenses
| Taxonomy | Code | License | State |
|---|---|---|---|
| Optometrist Primary | 152W00000X | 2012017941 | MO |
Exclusion screening
| List | Result | Details |
|---|---|---|
| HHS-OIG LEIE · Nov 10, 2026 | No match | Checked by NPI and by name + state |
| North Carolina Medicaid · Nov 11, 2026 | No match | — |
| New York OMIG · Nov 11, 2026 | No match | — |
| Ohio Medicaid · Nov 11, 2026 | No match | — |
| Pennsylvania Medicheck · Nov 11, 2026 | No match | — |
| Washington HCA · Nov 11, 2026 | No match | — |
Official OIG search · How matching works ·Bulk check a roster
Medicare
| Enrollment (PECOS) | Enrolled Practitioner - Optometry (MO) |
|---|---|
| Accepts assignment | Yes (participating) |
Medicare services in 2024
| Medicare patients | 204 |
|---|---|
| Services billed | 561 across 19 procedure codes |
| Paid by Medicare | $24,350 |
Part D prescriptions in 2024
| Prescriptions (claims) | 147 · 243 30-day fills |
|---|---|
| Patients | 52 |
| Total drug cost | $10,201 |
| Generic share | 62% of claims |
Education and affiliations
| Graduation year | 2012 |
|---|---|
| Medicare specialty | Optometry |
Medical groups
- Columbia Family Focus Eyecare LLCColumbia, MO · 6 clinicians
- Eldon Family Focus Eyecare LLCEldon, MO · 4 clinicians
Industry payments (Open Payments)
- 2025$2,157 · 16 payments from 8 companies
- 2024$1,137 · 20 payments from 7 companies
Top paying companies in 2025
| Company | Amount | Payments |
|---|---|---|
| Alcon Vision LLC | $1,665 | 5 |
| Lkc Technologies, Inc. | $163.54 | 2 |
| Bausch & Lomb Americas Inc. | $124.63 | 3 |
| Coopervision Inc. | $98.14 | 1 |
| Johnson & Johnson Vision Care, Inc. | $33.94 | 2 |
What the 2025 payments were for
- Compensation for services other than consulting, including serving as faculty or as a speaker at a venue other than a continuing education program$1,500 · 1 payment
- Food and Beverage$629.80 · 14 payments
- Entertainment$27.13 · 1 payment
Receiving payments does not imply wrongdoing. What Open Payments covers ·original records
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All 64 optometrists in Columbia · All optometrists in Missouri