William Lumsden Morrison, O.D.
NPI 1699703736ActiveIndividual· Optometrist· Gainesville, GA
Optometrist (O.D.) in Gainesville, Georgia, trained at Southern College of Optometry (class of 1975). Their prescriptions cost Medicare Part D more than their services did: $14,505 for 108 claims, against $7,393 paid for services in 2024. Sun Pharmaceutical Industries Inc. was the largest of 2 companies reporting payments in 2025, $111.98 in all, mostly food and beverage.
Overview
| NPI | 1699703736 |
|---|---|
| Status | Active |
| Entity type | Individual |
| Credential | O.D. |
| Sole proprietor | No |
| NPI issued | Jun 29, 2006 |
| Last updated in NPPES | Oct 15, 2024 |
| Certified by provider | Oct 15, 2024 |
Specialties and licenses
| Taxonomy | Code | License | State |
|---|---|---|---|
| Optometrist Primary | 152W00000X | OPT000778 | GA |
Exclusion screening
| List | Result | Details |
|---|---|---|
| HHS-OIG LEIE · Nov 10, 2026 | No match | Checked by NPI and by name + state |
| North Carolina Medicaid · Nov 11, 2026 | No match | — |
| New York OMIG · Nov 11, 2026 | No match | — |
| Ohio Medicaid · Nov 11, 2026 | No match | — |
| Pennsylvania Medicheck · Nov 11, 2026 | No match | — |
| Washington HCA · Nov 11, 2026 | No match | — |
Official OIG search · How matching works ·Bulk check a roster
Medicare
| Enrollment (PECOS) | Enrolled Practitioner - Optometry (GA) |
|---|---|
| Accepts assignment | Yes (participating) |
Medicare services in 2024
| Medicare patients | 85 |
|---|---|
| Services billed | 163 across 8 procedure codes |
| Paid by Medicare | $7,393 |
Part D prescriptions in 2024
| Prescriptions (claims) | 108 · 131 30-day fills |
|---|---|
| Patients | 43 |
| Total drug cost | $14,505 |
| Generic share | 72% of claims |
Education and affiliations
| Medical school | Southern College of Optometry |
|---|---|
| Graduation year | 1975 |
| Medicare specialty | Optometry |
Medical group
- Depoe Eye Center PCJonesboro, GA · 13 clinicians
Industry payments (Open Payments)
- 2025$111.98 · 2 payments from 2 companies
- 2024$434.88 · 5 payments from 5 companies
Top paying companies in 2025
| Company | Amount | Payments |
|---|---|---|
| Sun Pharmaceutical Industries Inc. | $86.71 | 1 |
| Alcon Vision LLC | $25.27 | 1 |
What the 2025 payments were for
- Food and Beverage$111.98 · 2 payments
Receiving payments does not imply wrongdoing. What Open Payments covers ·original records
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All 28 optometrists in Gainesville · All optometrists in Georgia