Vidya J. Counto, MD
NPI 1609097971ActiveIndividual· Family Medicine· Columbiana, OH
Family Medicine (MD) with Sch Professional Corporation, practicing in Columbiana, Ohio. Their prescriptions cost Medicare Part D more than their services did: $458,337 for 6,767 claims, against $38,787 paid for services in 2024. Astrazeneca Pharmaceuticals LP was the largest of 10 companies reporting payments in 2025, $537.19 in all, mostly food and beverage. Lists Salem Regional Medical Center and 1 other hospital as hospital affiliations.
Overview
| NPI | 1609097971 |
|---|---|
| Status | Active |
| Entity type | Individual |
| Credential | MD |
| Sole proprietor | No |
| NPI issued | May 2, 2007 |
| Last updated in NPPES | Apr 29, 2024 |
| Certified by provider | Apr 29, 2024 |
Specialties and licenses
| Taxonomy | Code | License | State |
|---|---|---|---|
| Family Medicine Primary | 207Q00000X | 35088975 | OH |
Exclusion screening
| List | Result | Details |
|---|---|---|
| HHS-OIG LEIE · Nov 10, 2026 | No match | Checked by NPI and by name + state |
| North Carolina Medicaid · Nov 11, 2026 | No match | — |
| New York OMIG · Nov 11, 2026 | No match | — |
| Ohio Medicaid · Nov 11, 2026 | No match | — |
| Pennsylvania Medicheck · Nov 11, 2026 | No match | — |
| Washington HCA · Nov 11, 2026 | No match | — |
Official OIG search · How matching works ·Bulk check a roster
Medicare
| Enrollment (PECOS) | Enrolled Practitioner - Family Practice (OH) |
|---|---|
| Accepts assignment | Yes (participating) |
Medicare services in 2024
| Medicare patients | 156 |
|---|---|
| Services billed | 958 across 30 procedure codes |
| Paid by Medicare | $38,787 |
Part D prescriptions in 2024
| Prescriptions (claims) | 6,767 · 15,501 30-day fills |
|---|---|
| Patients | 411 |
| Total drug cost | $458,337 |
| Generic share | 88% of claims |
Education and affiliations
| Graduation year | 2000 |
|---|---|
| Medicare specialty | Family Practice |
| Telehealth | Offers telehealth |
Medical group
- Sch Professional CorporationSalem, OH · 63 clinicians
Hospital affiliations
- Salem Regional Medical CenterSalem, OH
- Surgical Hospital at SouthwoodsYoungstown, OH
Industry payments (Open Payments)
- 2025$537.19 · 29 payments from 10 companies
- 2024$456.66 · 26 payments from 5 companies
Top paying companies in 2025
| Company | Amount | Payments |
|---|---|---|
| Astrazeneca Pharmaceuticals LP | $177.33 | 11 |
| Novo Nordisk Inc | $109.49 | 6 |
| Pfizer Inc. | $55.54 | 3 |
| Verona Pharma, Inc. | $37.47 | 2 |
| Glaxosmithkline, LLC. | $36.80 | 2 |
What the 2025 payments were for
- Food and Beverage$537.19 · 29 payments
Receiving payments does not imply wrongdoing. What Open Payments covers ·original records
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