John E. Conto, OD
NPI 1578515003ActiveIndividual· Optometrist· Milwaukee, WI
Optometrist (OD) in Milwaukee, Wisconsin, trained at Pennsylvania College of Optometry (class of 1986). Their prescriptions cost Medicare Part D more than their services did: $461,404 for 1,715 claims, against $40,136 paid for services in 2024. Harrow Eye, LLC reported $25.76 in payments in 2025, mostly food and beverage.
Overview
| NPI | 1578515003 |
|---|---|
| Status | Active |
| Entity type | Individual |
| Credential | OD |
| Sole proprietor | No |
| NPI issued | May 16, 2006 |
| Last updated in NPPES | Mar 13, 2013 |
Specialties and licenses
| Taxonomy | Code | License | State |
|---|---|---|---|
| Optometrist Primary | 152W00000X | 2917 | WI |
Exclusion screening
| List | Result | Details |
|---|---|---|
| HHS-OIG LEIE · Nov 10, 2026 | No match | Checked by NPI and by name + state |
| North Carolina Medicaid · Nov 11, 2026 | No match | — |
| New York OMIG · Nov 11, 2026 | No match | — |
| Ohio Medicaid · Nov 11, 2026 | No match | — |
| Pennsylvania Medicheck · Nov 11, 2026 | No match | — |
| Washington HCA · Nov 11, 2026 | No match | — |
Official OIG search · How matching works ·Bulk check a roster
Medicare
| Enrollment (PECOS) | Enrolled Practitioner - Optometry (WI) |
|---|---|
| Accepts assignment | Yes (participating) |
Medicare services in 2024
| Medicare patients | 470 |
|---|---|
| Services billed | 868 across 22 procedure codes |
| Paid by Medicare | $40,136 |
Part D prescriptions in 2024
| Prescriptions (claims) | 1,715 · 2,513 30-day fills |
|---|---|
| Patients | 484 |
| Total drug cost | $461,404 |
| Generic share | 52% of claims |
Education and affiliations
| Medical school | Pennsylvania College of Optometry |
|---|---|
| Graduation year | 1986 |
| Medicare specialty | Optometry |
Medical groups
- The Medical College of Wisconsin IncMilwaukee, WI · 2,115 clinicians
- Froedtert Andthe Medical College of Wisconsin Community Physicians IncWauwatosa, WI · 1,285 clinicians
Hospital affiliation
- Froedtert Memorial Lutheran HospitalMilwaukee, WI
Industry payments (Open Payments)
- 2025$25.76 · 1 payment from 1 company
- 2024$67.65 · 1 payment from 1 company
Top paying companies in 2025
| Company | Amount | Payments |
|---|---|---|
| Harrow Eye, LLC | $25.76 | 1 |
What the 2025 payments were for
- Food and Beverage$25.76 · 1 payment
Receiving payments does not imply wrongdoing. What Open Payments covers ·original records
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All 74 optometrists in Milwaukee · All optometrists in Wisconsin