Heather Ad Potter, MD
NPI 1013983584ActiveIndividual· Ophthalmology· Madison, WI
Ophthalmology (MD) in Madison, Wisconsin, trained at University of Iowa, Rj & L Carver College of Medicine (class of 2001). In 2024 Medicare paid $187,380 for 808 patients, and Part D covered 1,321 of their prescriptions, 55% of them generic. Alcon Vision LLC was the largest of 2 companies reporting payments in 2025, $266.15 in all, mostly food and beverage.
Overview
| NPI | 1013983584 |
|---|---|
| Status | Active |
| Entity type | Individual |
| Credential | MD |
| Sole proprietor | No |
| NPI issued | Feb 24, 2006 |
| Last updated in NPPES | Jan 22, 2021 |
| Certified by provider | Jan 22, 2021 |
Specialties and licenses
| Taxonomy | Code | License | State |
|---|---|---|---|
| Ophthalmology Primary | 207W00000X | 45451 | WI |
Exclusion screening
| List | Result | Details |
|---|---|---|
| HHS-OIG LEIE · Oct 9, 2026 | No match | Checked by NPI and by name + state |
| North Carolina Medicaid · Nov 4, 2026 | No match | — |
| New York OMIG · Nov 4, 2026 | No match | — |
| Ohio Medicaid · Nov 4, 2026 | No match | — |
| Pennsylvania Medicheck · Nov 4, 2026 | No match | — |
| Washington HCA · Nov 4, 2026 | No match | — |
Official OIG search · How matching works ·Bulk check a roster
Medicare
| Enrollment (PECOS) | Enrolled Practitioner - Ophthalmology (WI) |
|---|---|
| Accepts assignment | Yes (participating) |
Medicare services in 2024
| Medicare patients | 808 |
|---|---|
| Services billed | 2,780 across 56 procedure codes |
| Paid by Medicare | $187,380 |
Part D prescriptions in 2024
| Prescriptions (claims) | 1,321 · 2,012 30-day fills |
|---|---|
| Patients | 404 |
| Total drug cost | $128,729 |
| Generic share | 55% of claims |
Education and affiliations
| Medical school | University of Iowa, Rj & L Carver College of Medicine |
|---|---|
| Graduation year | 2001 |
| Medicare specialty | Ophthalmology |
| Telehealth | Offers telehealth |
Medical group
- University of Wisconsin Medical Foundation IncMadison, WI · 2,553 clinicians
Hospital affiliation
Industry payments (Open Payments)
- 2025$266.15 · 6 payments from 2 companies
- 2024$49.75 · 2 payments from 2 companies
Top paying companies in 2025
| Company | Amount | Payments |
|---|---|---|
| Alcon Vision LLC | $137.28 | 2 |
| New World Medical,inc. | $128.87 | 4 |
What the 2025 payments were for
- Food and Beverage$266.15 · 6 payments
Receiving payments does not imply wrongdoing. What Open Payments covers ·original records
Other Ophthalmology providers in Madison
- 1699757302
- 1598394595
- 1861428153
- 1700853876
- 1699758078
- 1144296617
- 1689255663
- 1376860668
- 1548236839
- 1528009644
- 1073589545
- 1568218410